Jakarta — Chairman of the Indonesian Chamber of Commerce and Industry (Kadin Indonesia), Anindya Bakrie, has introduced the “We Buy from Indonesia” initiative as part of efforts to strengthen national exports and increase the participation of domestic industries in global supply chains.
The initiative was announced during Kadin Indonesia’s Presidential Briefing with President Prabowo Subianto at the Merdeka Palace in Jakarta on Friday, 31 July 2026.
According to Anindya, the business community and the Government have been actively conducting economic diplomacy with various countries to open new markets for Indonesia’s trade, investment, and industrialisation agenda.
“The President has given us the opportunity to undertake overseas visits, the purpose of which, in our terms, is to find partners — partners for trade, investment, and industrialisation,” Anindya said.
He noted that these efforts have begun to show results. Of the national investment target of Rp2,041 trillion, around half had been realised in the first half of 2026, generating nearly 1.5 million new jobs.
To oversee the implementation of various international economic agreements, Kadin has established the Kadin Global Engagement Office (Kadin GEO), which serves as a project management office to ensure the implementation of trade agreements, including Free Trade Agreements (FTAs) and Comprehensive Economic Partnership Agreements (CEPAs).
“We have established an institution under Kadin, Kadin GEO, with the aim of serving as project management to ensure that what the Government has worked for, both FTAs and CEPAs, can be maximised,” he said.
In addition, Kadin holds a regular economic diplomacy forum every week, involving ambassadors and relevant ministries, to strengthen connectivity between Indonesian businesses and international markets.
On the same occasion, Anindya introduced the We Buy from Indonesia platform, which he described as more than just an export product catalogue. Rather, it is a technology-based platform that maps the capabilities of national industries within global supply chains.
“This is not only a catalogue, but also a technology and trade platform,” he said.
Through the platform, Kadin showcases a range of products made in Indonesia that have become part of the supply chains of global companies. Anindya cited several examples, ranging from defence and manufacturing products to consumer goods used by multinational companies.
“There are many world-class products that are already part of global supply chains and are made in Indonesia. These include not only products from Dirgantara Indonesia and Pindad, but also On Cloud shoes and Kopiko, as well as products used by Tesla, Airbus, IKEA, and others,” he said.
Anindya said that, based on Kadin’s mapping, Indonesia’s export value stands at around USD 300 billion per year. Of this figure, approximately USD 60 billion comes from key commodities such as coal, stainless steel, and palm oil, while around USD 240 billion comes from various manufactured and industrial products.
Through the platform, Kadin aims to help increase transaction values with existing buyers and expand the capacity of national producers.
“Our task is to increase purchases from current clients and enhance the capacity of producers in Indonesia,” he said.
Anindya added that the We Buy from Indonesia platform and book have been prepared in three languages: Indonesian, English, and Mandarin. They have also been developed in collaboration with various stakeholders, including the Ministry of Trade.
The collaboration is also intended to ensure the accuracy of trade data, enabling it to serve as a reference for the Government in mapping national export potential more comprehensively.
Source from Ekonomi Bisnis
Original news HERE
